+91 99444 59444Unveiling Our New Identity: A Journey Rooted in Care, Designed for the Future
At Geri Care, we started with a simple yet profound mission: ensuring wellness for elders under the expert care of Geriatricians, delivered in the comfort of their homes or within reach at our clinics. For years, our logo—a home, a clinic, and a stethoscope—perfectly symbolized our commitment to placing wellness at the heart of everything we do.
But as we’ve grown, so has our vision. Today, Geri Care stands as a full-spectrum eldercare provider, offering an integrated range of services—from Hospitals and Assisted Living to Clinics, Home Care, and beyond. Serving tens of thousands of elders in South India, particularly in Chennai, Geri Care has become a trusted name synonymous with compassionate care. With this evolution, it’s time for our identity to reflect who we are now and where we’re headed: building an eldercare ecosystem that sets a benchmark for India and the world.
Our redesigned identity is a natural progression of our growth, combining a modern aesthetic with the same values that have guided us from the start. At the center of this transformation is our new “GC” insignia—an emblem that speaks to the breadth and depth of our eldercare promise.
A New Look, Same Heart
The Design Story
- Curvatures and Seamlessness: The smooth, flowing design reflects our commitment to delivering 360-degree care with ease and continuity.
- Accessibility in Simplicity: The rounded font style is designed for universal recognition, blending seamlessly with our existing colors and fonts that our elders and their families already trust.
- A Palette of Purpose: The deep purple hue evokes dignity, exclusivity, independence, and tranquility—qualities that resonate deeply with our eldercare philosophy.
Symbols of Care and Strength
The beauty of our new insignia lies in its layered interpretations:
- Eyes of the Owl: Representing courage, protection, and higher assurance.
- Elephant Imagery: A nod to strength, wisdom, and guardianship—a comforting symbol in many Indian homes.
- The Infinity Loop: A reminder of the limitless compassion and dedication we bring to eldercare, ensuring dignity and support at every stage of life.
More Than a Redesign: A Vision for the Future
This new identity isn’t just a logo change—it’s a reflection of the harmonious forces shaping Geri Care today. As we consolidate our businesses, unify our teams, and expand our services, our mission remains unchanged: improving the quality of life for elders in every way possible.
From hospitals to home care, from assisted living to specialized clinics, Geri Care is now a symbol of holistic eldercare—rooted in values, powered by innovation, and driven by compassion.
We invite you to see this transformation as we do: a seamless blend of care, trust, and excellence. To our elders and their families, we promise that while our look may have changed, our commitment to your well-being remains as strong as ever. Together, let’s embrace this new chapter in our journey of elevating eldercare for India and the world.
